Fraser Group VMS brand identity
Visual Merchandising Standards for Sports Direct. Delivering best-in-class VM to their stores
The Visual Merchandising Standards proposition is to deliver best-in-class VM to Sports Direct stores.
We built the VMS brand identity to provide a fresh, unified visual style and language across all internal communications. This included graphic toolkits, guidelines, documentation templates and motion graphics.
The new consistent and concise, omnichannel delivery elevates the aesthetic, importance and perspective of VM throughout the business culminating in the delivery of world class VM execution in stores.
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