Overview
Delivering a brand transformation across the entire Active Northumberland estate — brand guidelines, large-format installations, and ongoing marketing strategy support across 11 sites.
We partnered with Active Northumberland to deliver their brand transformation across their portfolio of leisure centres. We created and implemented brand guidelines across their entire operation, from their stationery to their large format installations. Our project managers surveyed and managed the delivery of 11 sites — ensuring a succinct installation with minimal impact on day-to-day operations.
Ongoing Partnership
Working closely with their in-house marketing team, we supported the creation of their yearly marketing plan and developed branded content templates to use within their preferred content creation tools.
