Overview
A flowing lines concept drawn from the river in the Rivers logo, woven through the building in large-format graphics — alongside wayfinding, operational signage and tactile installations.
We designed, produced and installed large-format graphics across Rivers Leisure Centre, together with the wayfinding, operational signage and large-format tactile installations that guide visitors around the building.
Flowing Lines
At the heart of the scheme is a unique flowing lines concept, symbolic of the river at the core of the existing Rivers brand logo. The lines weave their way throughout the building — sweeping across the fitness suite, rising through the stairwell and carrying the identity from space to space.
Large-Format Tactile Installations
Raised, large-format installations give the building a welcome you can see and touch — the Rivers logo and lettering standing proud of a bold green feature wall at the entrance, with the main directional signs set alongside.
Wayfinding & Operational Signage
Clear, consistent wayfinding and operational signage in the Rivers palette — directional panels, information boards and facility signs that keep every route, room and rule easy to read.
