Overview
Bringing the brand to life from design, production to installation throughout the site — in collaboration with Alliance Leisure, North East Derbyshire District Council and Sport England.
Working with Alliance Leisure, we managed production, installation and implementation of the brand across Clay Cross Active — ensuring the identity was felt in every corner, from the feature walls and AV through to the wayfinding signage and the small details that make a big difference to the member experience.
Feature Walls
The Tag Arena entrance and gym floor received dramatic large-format murals — high-energy graphics designed to motivate from the moment members walk through the door, with each zone given a distinct visual character.
Wayfinding & Signage
Clarity was key in our approach to wayfinding at Clay Cross. All signage was designed to meet Sport England guidelines, in close collaboration with Alliance Leisure and the Clay Cross team — built with flexibility in mind, allowing updates to be made easily as the facility evolves over time.
AV & Digital
Integrated digital screens and branded display units sit alongside static signage — creating a layered information environment that keeps member communications current without disrupting the overall aesthetic.
Member Experience
Freestanding branded kiosks and customer-facing help points complete the experience — details that reinforce the facility's commitment to member service and ensure every interaction with the brand feels considered.
