Overview
Brand identity for UK Active Kids and Nike's Made to Play Active School Hero campaign — celebrating the people going above and beyond to get kids active across the UK.
We worked with UK Active Kids and Nike's Made to Play initiative to create the brand identity for the Active School Hero campaign — a purpose-driven platform celebrating the teachers, coaches and community figures going above and beyond to get kids active.
The Identity
The identity draws on a bold, sport-inspired visual language — a stacked wordmark with a custom star motif replacing the 'O' in School, creating an instantly recognisable mark that carries both the energy of sport and the warmth of community. Available in stacked and linear formats to suit a broad range of campaign applications.
Typography & Graphic Language
Neue Kabel Black anchors the typography — a strong, confident face that carries the weight of celebration across all campaign communications. A custom geometric pattern built from the campaign's star and cross motifs extends the identity into print, digital and environmental applications, giving the brand a rich, recognisable visual texture.
