Overview
From a flagship Oxford Street display to a nationwide gondola rollout — end-to-end design, production and installation for Therabody across John Lewis sporting department locations.
The Pitch — Oxford Street
Therabody tasked us with designing and producing a flagship product display at John Lewis Oxford Street. Five plinths were produced to showcase the full range, complete with interactive iPad docks, retractable security tethering, and bespoke 3D-printed wave elements — each one physically demonstrating the Theragun's percussive motion technology.
Brand at Retail
Large-format backlit panels anchored the visual identity of the display — carrying the Massage Reinvented campaign at a scale that commanded attention on the floor while clearly communicating the product proposition to passing shoppers.
Nationwide Gondola Rollout
The pitch led to continued display development — a gondola featuring a moulded gel top surface, 10mm powder-coated black steel, and double-sided lightboxes to divide and present the full Theragun product range. Rolled out across John Lewis sporting department locations nationwide.
Material & Craft
Every material choice was deliberate — from the sculpted foam display surface to the powder-coated steel components. The result is a display unit that communicates Therabody's premium product quality at the point of purchase.
